The Rolex GMT-Master II "Pepsi," with its iconic red and blue bezel, is a watch that transcends mere timekeeping. It's a statement piece, a symbol of status, and a highly sought-after collector's item. The allure of this particular watch, further enhanced by the claim of being "in box" and barely worn since an 80s Rolex overhaul, elevates it to a truly exceptional find. This article delves into the world of the discontinued Pepsi GMT-Master II, exploring its history, its current market value, and the factors that contribute to its astronomical price. (See pics for condition; the watch looks new, according to the seller.)
A Brief History of the Iconic Pepsi Bezel
The story of the Rolex Pepsi begins in the 1950s, with the creation of the GMT-Master, a watch designed for pilots and frequent travelers. Its bi-directional rotating bezel, initially featuring a black and red color scheme, allowed users to track two different time zones simultaneously. The iconic red and blue "Pepsi" bezel, however, didn't arrive until later. This vibrant color combination, reminiscent of the Pepsi-Cola logo, quickly became synonymous with the watch itself, capturing the imagination of collectors and enthusiasts alike.
Over the years, the Pepsi GMT-Master has seen numerous iterations, each with subtle variations in design and materials. The current models boast improved movements, enhanced water resistance, and refined aesthetics. However, it's the discontinued versions, particularly those from specific eras, that command the highest prices on the secondary market. The rarity of these vintage pieces, combined with their enduring appeal, fuels their desirability and their escalating value. This is precisely where the watch described – a barely worn example overhauled by Rolex in the 1980s and still in its original box – fits into the equation.
The Rolex Pepsi Discontinued: A Collector's Goldmine
The discontinuation of specific Pepsi GMT-Master II models has significantly impacted their market value. When Rolex ceases production of a particular reference number, it immediately becomes a collector's item, driving up demand and, consequently, prices. The scarcity of these discontinued models is a key factor in their high value. The fact that the watch in question is not only discontinued but also in pristine condition, having been barely worn since its 1980s overhaul, makes it an exceptional and highly valuable piece. This is further amplified by the presence of the original box, which adds to its authenticity and collectibility.
Understanding the Rolex Pepsi Price Chart and Price List
The price of a Rolex Pepsi GMT-Master II, especially a discontinued model, is highly variable and depends on several factors. These factors include:
* Reference Number: Each model has a unique reference number, and certain references are more desirable and valuable than others.
* Condition: The condition of the watch is paramount. A watch in mint condition, like the one described, will command a significantly higher price than one with scratches, dings, or other imperfections. The fact that this watch has been barely worn since its 1980s overhaul is a significant factor contributing to its exceptional condition.
* Box and Papers: The presence of the original box and papers (warranty card, instruction booklet) significantly increases the value of the watch, adding to its authenticity and provenance. The fact that this watch comes with its original box is a crucial element in its desirability.
* Market Demand: The overall market demand for Rolex watches, particularly popular models like the Pepsi GMT-Master II, plays a significant role in price fluctuations. Currently, the demand for vintage Rolex sports watches remains exceptionally high.
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